Creating a new brand is like when you’re headed to college: nobody there knows about the time you threw up in your 10th grade health class, and you get to establish yourself as the person you want others to see you as. All that is to say you want to put a lot of thought into how your brand presents itself, because there are no do-overs if the first impression is lacking.
All website traffic is not created equal. If people come to your website and leave without buying anything or making contact, what good does it do? The quality of site traffic is measured by a bounce rate - the % of visitors who leave shortly after visiting the site. Here, we took a new client and quickly increased the quality of the visitors, thereby dropping their bounce rate.
HydroPros offered a range of vitamin infusion therapies delivered intravenously. It’s the kind of IV drips you might get at a hospital, but they do much more than simply hydrate.
Sarrah Rose is a professional intimacy coach for men, increasing their confidence and improving their overall wellness. In the world of online advertising, however, big networks like Facebook or Google will scan for and censor any ad content that is remotely sexual. That turned out to be a blessing in disguise, since the right market proved to be more niche.
What’s better than taking all of your competitor’s website traffic in one fell swoop? Taking all of your competitor’s website traffic while subtly making fun of them. At Rock Candy Media, we’re always looking for new and exciting ways to capture more web traffic — one of which is by directly bidding on our competitor’s keywords… LIKE THE NAME OF THEIR OWN COMPANY.
FlexRadio is a technology leader in the field of shortwave radios. We know it, their fans know it, but newcomers to the world of shortwave have to compare numerous brands and models. But their fans weren’t leaving reviews that would net them new customers. Rock Candy Media changed all that.
Even B2B companies can (and should) be lifestyle brands, and we use our own as a prime example of that. Rock Candy Media is an ad agency for true ballers and enterprising badasses. To give our business acumen some street cred, we made up some super fly Facebook profile filters.
FlexRadio, a software-defined radio company, was looking to move some hardware. Rock Candy Media got on their wavelength, and brought a wave of new buyers to their website.
ClearBlade is the technology leader in the emerging field of the Internet of Things. Their audience is familiar with IoT and edge computing, so ClearBlade had previously found success selling on the merits of their solutions. However, their branding and messaging was utterly generic, leaving them vulnerable to competition from the likes of IBM or Dell. Rock Candy Media repositioned them as the undisputed IoT pioneers.
A local rehab clinic noticed that mothers were more likely to bring in their children as patients. Rock Candy Media devised a campaign to awaken their motherly inclinations.
Austin Urology Institute is as legendary as a local urologist can get, with endorsements from local celebrities, a global reputation for excellence in robotics, and a strong presence on TV, radio, and social. But we wanted to get in front of people where it made the most sense: the restroom.
This builder’s prefab homes weren’t your typical cookie cutter experience. Rock Candy Media created a visual identity and cohesive messaging that set the brand several stories above the competition.
We feel fairly confident that, if your name were Steve, and you were wearing a shirt with a turtle on it, your attention would be gotten if, as you sat around scrolling through your Facebook or Instagram feed an ad started by saying, “Hey! Steve! Yeah you in the turtle shirt.”
Oldcastle Materials, a trusted international supply and construction company with outposts in Texas, came to us with a website that needed some special attention. After hitting it with a wrecking ball and rebuilding into something beautiful and intuitive, it was time to get that thang on top the front page of Google.
Kirk Root Designs has been making badass custom jewelry for nearly 30 years. This means they’ve also had to put up with 30 years of corny hearts and cupids every February. Valentine’s Day may have moved units before the sock hop in the 50s, but the modern woman doesn’t need anyone to buy her something nice. This Valentine’s Day, we spoke to the segment of female buyers normally ignored with our Anti-Valentine’s Day campaign.
Dr. Koushik Shaw of Austin Urology Institute is a pioneer in robotic surgery, but he’s also dedicated to making sure his patients lead healthy lives to keep urologic problems at bay. Peoples RX is a longstanding Austin health store that caters to the city’s crunchier population. By bringing the two together, we introduced the high-tech doc to a whole new audience.
The annual Whisky Festival is Austin craft pub Opal Divine’s biggest event of the year. Peat freaks and imbibers travel from miles around to sample the tastiest whiskies of the British Isles. We knew that we could make a big event an enormous event, so that’s exactly what we did.
Our clients work too hard to pay for their press. We get them press that positions them as an authority in their field for legitimacy, which in turn drives sales. For instance, our client, Dr. Koushik Shaw of Austin Urology Institute, a leading urology practice in Texas, wanted to make a national splash. We made it our mission to get him in one of his favorite publications - Men’s Health.
The Harry Ransom Center contains a wealth of art and artifacts from across the globe and throughout history, from a Gutenberg Bible to the taxi license Robert De Niro's used while preparing for his role in Taxi Driver. How could they express the value of access to these priceless cultural gems, and then get people to give a yearly membership as a gift? RCM created a new priceless artifact: The HRC Travelogue.
AskMen - February 13, 2020
AskMen - February 6, 2020
Upsize Magazine - January 28, 2020
Apartment Therapy - January 27, 2020
Iconic Life - January 21, 2020
Save on Energy - January 17, 2020
Forbes - February 9, 2020
American Marketing Association - January 30, 2020
Medium - January 27, 2020
American Marketing Association - December 13, 2019
The Manifest - December 4, 2019
State Of Digital Publishing - December 3, 2019
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