We feel fairly confident that, if your name were Steve, and you were wearing a shirt with a turtle on it, your attention would be gotten if, as you sat around scrolling through your Facebook or Instagram feed an ad started by saying, “Hey! Steve! Yeah you in the turtle shirt.”
If you’re like us, you probably don’t get terribly excited when you hear the word “webinar.”
One of the reasons we consider Rock Candy Media different from other marketing firms and advertising agencies is our collective team’s ability to step outside of ourselves and our clients’ train of thought. It’s easy -- inevitable, even -- to find yourself in too deep to what you’re working on or thinking about. You cease to think like a consumer, and so you become less effective at communicating to them. When this happens, we combat it a number of different ways. For example, we ask our people from graphic design and web development, and even office management, to look at copy, taglines, or what have you to see if what we wrote makes sense, or if our social media marketing campaign is appealing. When we want to make a dent in a client’s SEO, we gather the entire creative team together and ask them to write down the simplest, dumbest possible phrases they’d search for a client’s product. We call the process “Dumb Down Searches.”
The Texas Bitcoin Conference is the premiere gathering of cryptocurrency experts, investors, enthusiasts, and potential adopters in Texas. Presumably it shouldn’t be too hard to get people to go to a premiere conference in a giant state. In 20 years it probably won’t be. But for now, cryptocurrency is still a niche interest (no matter how much Bitcoin is worth). Not only did the Texas Bitcoin Conference need to reach its target audience, it needed to find a way to convince those unfamiliar with cryptocurrency to set aside skepticism and get interested in the future.
Oldcastle Materials, a trusted international supply and construction company with outposts in Texas, came to us with a website that needed some special attention. After hitting it with a wrecking ball and rebuilding into something beautiful and intuitive, it was time to get that thang on top the front page of Google.
Oldcastle Materials owns construction companies and materials suppliers around the country, each with their own unique name, services, and customer base. With five such sub-brands in Texas alone, they needed a way to give them a shared digital identity without confusing prior customers who might know each sub-company’s name and not known they were part of Oldcastle.
Kirk Root Designs has been making badass custom jewelry for nearly 30 years. This means they’ve also had to put up with 30 years of corny hearts and cupids every February. Valentine’s Day may have moved units before the sock hop in the 50s, but the modern woman doesn’t need anyone to buy her something nice. This Valentine’s Day, we spoke to the segment of female buyers normally ignored with our Anti-Valentine’s Day campaign.
Dr. Koushik Shaw of Austin Urology Institute is a pioneer in robotic surgery, but he’s also dedicated to making sure his patients lead healthy lives to keep urologic problems at bay. Peoples RX is a longstanding Austin health store that caters to the city’s crunchier population. By bringing the two together, we introduced the high-tech doc to a whole new audience.
Hastings Humans has been providing businesses all across the country with friendly, telephone answering services and five star customer service since 1948. When you’ve been around that long, you’re going to accrue a hefty pile of old equipment. While doing a little housecleaning, Hastings stumbled on some classic phones from the 1980s. Rather than trash them, we came up with a plan to give Hastings Humans a viral boost.
TradeLive lets IT pros buy and sell equipment on a new kind of peer to peer marketplace. It offers a new take on a common kind of exchange, so RCM had to make its functionality super clear to the user. The solution: create a background video that did just that.
Executive coach Lisa Mink works with Fortune 500 executives around the world, helping them develop the skills they need to be more effective leaders. Early in her career as an independent coach, Lisa was relying on referrals to meet new clients, which meant she was often working in the same industries over and over. She came to RCM in hopes that we could expand her sales funnel and give her a little more independence as an independent coach. A new site, a few campaigns and a little personal branding later, and Lisa now has a waiting list for client engagements and the flexibility to turn down engagements that aren’t a fit.
The annual Whisky Festival is Austin craft pub Opal Divine’s biggest event of the year. Peat freaks and imbibers travel from miles around to sample the tastiest whiskies of the British Isles. We knew that we could make a big event an enormous event, so that’s exactly what we did.
Our clients work too hard to pay for their press. We get them press that positions them as an authority in their field for legitimacy, which in turn drives sales. For instance, our client, Dr. Koushik Shaw of Austin Urology Institute, a leading urology practice in Texas, wanted to make a national splash. We made it our mission to get him in one of his favorite publications - Men’s Health.
The Harry Ransom Center contains a wealth of art and artifacts from across the globe and throughout history, from a Gutenberg Bible to the taxi license Robert De Niro's used while preparing for his role in Taxi Driver. How could they express the value of access to these priceless cultural gems, and then get people to give a yearly membership as a gift? RCM created a new priceless artifact: The HRC Travelogue.
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5900 Balcones Dr. #205
Austin, TX 78731
8447 Wilshire Blvd, #401
Beverly Hills, CA 90211