When the COVID-19 crisis hit the states, Mercury Mosaics had to shut down their tile factory. Rather than furloughing the entire team, Mercedes, the company founder, decided to keep them on to plot out a new production process. In unprecedented and uncertain times, this seemed like a response worth sharing. Inc Magazine agreed.
Hiring and retaining employees presents challenges for any industry. In construction, it’s especially competitive. Texas Materials has a diverse workforce, and a key to their recruiting strategy is to break away from stereotypes about what a construction worker should be.
When you’re looking for a materials and construction company to tackle a big asphalt project, odds are you’re going to go with the first one you find online. But what if that asphalt company finds you first? Then it doesn’t matter who falls next in line because their attention has already been captured. So how do you cut the line?
Mercury Mosaics was an established and esteemed tile company when they brought in Rock Candy Media. They had a nice website, a consistent email strategy, and a strong social presence. Even with all that in place, there was room for improvement.
Creating a new brand is like when you’re headed to college: nobody there knows about the time you threw up in your 10th grade health class, and you get to establish yourself as the person you want others to see you as. All that is to say you want to put a lot of thought into how your brand presents itself, because there are no do-overs if the first impression is lacking.
No matter what industry you’re in, the search engine optimization (SEO) of your website can determine whether it drives sales or wallows in obscurity. With Texas Materials Group, a family of asphalt and concrete construction companies, it was critical that their search presence be dominant in all areas of operations.
Contain’s homes were determined to stage a quiet rebellion in how homes are constructed. As prefabricated homes that not only take a shorter amount of time to build but are more efficient and affordable too, Contain was certainly bringing a new twist to the world of real estate and construction. But when we met them, their brand was a long way away from expressing just that.
What’s better than getting high-traffic press mentions? Getting it without spending a dime on advertising, and positioning yourself as an authority in your field and a titan of your industry. Our client, the Austin Urology Institute, led by Dr. Koushik Shaw, wanted to get their name out at a national level. But not in some corny, overpriced, 15-second commercial. They wanted to do it authentically, the same way they run their urology practice.
From oil and gas industrial facilities to CrossFit gyms, Phoenix Construction can and will build anything you ask of them. Capable of tackling projects at any scale, their target audience of potential clients extended through a variety of markets. This being the case, it’s easy for a construction marketing agency to cast a wide net. We cast a net that would reach a small group of individuals across multiple industries.
As growth strategists and content advertisers, it’s our job to make connections on a human level. So what do you do when you have a very human-oriented product that might not make sense to your typical human? You simplify it and break it down in a way that the customer understands.
HydroPros offered a range of vitamin infusion therapies delivered intravenously. It’s the kind of IV drips you might get at a hospital, but they do much more than simply hydrate and as a branding and messaging agency, we had to get that across.
What’s better than taking all of your competitor’s website traffic in one fell swoop? Taking all of your competitor’s website traffic while subtly making fun of them. At Rock Candy Media, we’re always looking for new and exciting ways to capture more web traffic — one of which is by directly bidding on our competitor’s keywords… LIKE THE NAME OF THEIR OWN COMPANY.
FlexRadio is a technology leader in the field of shortwave radios. We know it, their fans know it, but newcomers to the world of shortwave have to compare numerous brands and models. But their fans weren’t leaving reviews that would net them new customers. Rock Candy Media changed all that with a customer review strategy.
Even B2B companies can (and should) be lifestyle brands, and we use our own as a prime example of that. Rock Candy Media is an ad agency for true ballers and enterprising badasses. To give our business acumen some street cred, we made up some super fly Facebook profile filters.
FlexRadio, a software-defined radio company, was looking to move some hardware. Rock Candy Media got on their wavelength, and brought a wave of new buyers to their website.
The effects of addiction are as wide-ranging as they are destructive to the inflicted individual. When we began working with a local rehab clinic in Austin, Texas, we used this as motivation, purpose, and reasoning to guide our efforts. Given the far-reaching and downright deadly implications associated with addiction, we set out to create a marketing campaign that would help amplify the rehab facility’s services and, potentially, save a life.
Dr. Shaw and the Austin Urology Institute might have legendary status as one of the top urologists in Austin, with endorsements from local celebrities, a global reputation for excellence in robotics, and a strong presence on TV, radio, the press, and social. While these esteemed mediums were great exposure, the team wanted to target potential patients in a more unique and direct way.
NetWorth Realty may have an eye for real estate, their digital presence was sorely lacking before they hired us.
For the past 30 years, C. Kirk Root Designs has been making and selling original jewelry designs popular across Texas and beyond. And when you’ve been in the game that long, you see a lot of changes occur, both with your business and the ways in which you market it. In the jewelry biz, Valentine’s Day campaigning is a minefield of cilchés and gimmicks. Our retail marketing agency decided to go in the exact opposite direction.
Dr. Koushik Shaw of Austin Urology Institute is a pioneer in robotic surgery, but he’s also dedicated to making sure his patients lead healthy lives to keep urologic problems at bay. Peoples RX is a longstanding Austin health store that caters to the city’s crunchier population. By bringing the two together, our medical advertising agency introduced the high-tech doc to a whole new audience.
The annual Whisky Festival is Austin craft pub Opal Divine’s biggest event of the year. Peat freaks and imbibers travel from miles around to sample the tastiest whiskies of the British Isles. We knew that we could make a big event an enormous event, so that’s exactly what we did.
Edge computing is an inevitable part of our future, so companies are scrambling to tap in. That means key decision-makers are evaluating software platforms like ClearBlade to make this critical leap. While ClearBlade developed an incredible edge computing platform with applications in manufacturing, energy, transportation, and several other fronts, they were confronted with a few issues regarding their brand and website.
The Harry Ransom Center contains a wealth of art and artifacts from across the globe and throughout history, from a Gutenberg Bible to the taxi license Robert De Niro's used while preparing for his role in Taxi Driver. How could they express the value of access to these priceless cultural gems, and then get people to give a yearly membership as a gift? RCM created a new priceless artifact: The HRC Travelogue.
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