Anyone can win an award. Earning one is another story.
It isn’t hard to get an award. You can just buy one. We learned that the hard way. That’s why we created a new advertising competition.
At Rock Candy Media nothing is ever ‘perfect’. We are a team driven by having something to prove, even when we’re seen as ‘established’. We created The Digital Shortlist as a way to recruit the best of the best and to build a design community that we consider ‘the greats’ in their respective fields. We knew this community would keep our competitive spirit alive, inspire us, and ultimately push us to always improve what we do. Even if what we do is already the best, it still wouldn’t be good enough.