Even B2B companies can (and should) be lifestyle brands, and we use our own as a prime example of that. Rock Candy Media is an ad agency for true ballers and enterprising badasses. To give our business acumen some street cred, we made up some super fly Facebook profile filters.
Facebook profile picture frames overlay imagery over the user’s image. They are commonly used to express support for political movements or to celebrate national holidays. We wanted to express a more general statement of purpose, a proclamation of one’s entrepreneurial expertise.
Our clients are business owners, founders, and CEOs—the ones who put their heart, sweat, and tears into their business. They would not be where they are if they didn’t take pride in what they do. Due to that, our photo frames resonated with our target audience. It gave them a way to own it while spreading brand awareness.