Where’s the scariest place to be as a business owner or CEO? The flatline. What’s even scarier? When you’re a late-stage startup and start to plateau. “Growth hacking” takes more than some clever tips n tricks. It takes a trifecta of true strategy, our bootstrap mentality, and a growth mindset.
We are the category marketers that position you as the visionary you are.
The only way to build the best technology websites, manage social and search platforms, make masterful videos, create technology marketing campaigns, and everything else we do as Austin’s top full-service ad agency (and still be great at it) is to assemble a team of rare talent with an inclination for collaboration.
MORE THAN A TECH MARKETING GROUP
Ditch the excessive marketing cloud and get with a team of designers, developers, and content strategists who are on top of the digital marketing technology and trends that actually help expand your user base.
IT'S NICE TO BE NICHE
Painting people in broad strokes worked in the age of newspaper and television advertising. In the time of creepily accurate targeting, we are precision-focused. Startups such as those in the fintech, property tech, or IoT spaces tend to have specific users in mind, so we appeal to them specifically.
Our loyalty is standard
We do not take on clients in your field, and we do not reuse the same old campaigns and techniques for every client. The RCM brain trust is exclusively yours to dominate the competition.
B2C or B2B Branding: In the End, We’re All Human
The fastest-growing emerging tech sectors are ones that solve age-old issues. Smart technology makes the world safer and more efficient. Whether you’re selling to individual end-users or your tech is ending up in the hands of businesses, we need to invoke a sense of wonder at this brave new world. People are people, wether they’re buying a self-driving car for the family or the underlying tech for a new line of their own products.
We believe in constant experimentation and innovation, but our clients are no guinea pigs. See how we’ve assisted tech trailblazers in becoming first in their field:
Creating a new brand is like when you’re headed to college: nobody there knows about the time you threw up in your 10th grade health class, and you get to establish yourself as the person you want others to see you as. All that is to say you want to put a lot of thought into how your brand presents itself, because there are no do-overs if the first impression is lacking.
FlexRadio, a software-defined radio company, was looking to move some hardware. Rock Candy Media got on their wavelength, and brought a wave of new buyers to their website.
Edge computing is an inevitable part of our future, so companies are scrambling to tap in. That means key decision-makers are evaluating software platforms like ClearBlade to make this critical leap. While ClearBlade developed an incredible edge computing platform with applications in manufacturing, energy, transportation, and several other fronts, they were confronted with a few issues regarding their brand and website.
The first step to getting RCM for your software business is to meet the team in person, experience our board room manner, and get a positioning analysis.
Make next quarter give last year a run for its money. Get your brand consulting and marketing strategy slated for next quarter.
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