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Mar 11, 2020    Burn Book

YOU ARE WHAT YOU EAT: Picking the Right Content Diet


What’s almost as important as the type of content your performance marketing agency is producing, is the content that it’s consuming. Because when it comes to the case of digital marketing strategies, the saying, “you are what you eat” has never been more true.

Whether consciously or subconsciously, the type of information and content that your creatives, developers, and even account managers digest will bear an influence on what they are putting out.

It’s a natural process for marketers to reciprocate what they see, especially if it’s something incredibly exciting and groundbreaking. While we’ve seen copy-cat content strategists, the true intention of absorbing good content is to become inspired or motivated to do a new approach on what you’re admiring or use it for some other originally contrived idea.

Great ideas come at random times and sometimes when you’re least expecting them. But staying up to date with relevant trends, engaging content, and high-quality material will exponentially increase those spur of the moment strokes of genius that we as creatives thrive on and live for.

So how do you go about developing a content diet that leads to great results from your growth agencies and the creatives a part of it? And more importantly, what does that diet consist of?

High + Low Media Sources

While most business entrepreneurs and savvy growth strategists might stick to the top publications like Forbes, The New York Times, The Wall Street Journal, and the other more mainstream news outlets, that’s not where you’re going to always find the motivation, insight, or inspiration you’re looking for.

As a marketing agency that develops microbrands and businesses with niche audiences, we can’t always spend our time focusing on the masses. Our target audiences exist in between the lines of local magazines and smaller circle news publications. It’s in these smaller-scale publications, in addition to the bigger news outlets, that we’re able to develop top-to-bottom perspectives on the audiences we are trying to reach — every single one of them.

So when you start getting dirt under your nails from in-depth market research, make sure you go deep enough to find the layer of soil that might end up being a whole new market audience or branding strategy for your evolving company.

Off-Cut Commentary

If you know anything about Rock Candy Media, you’ll know that we are uncensored and never shy away from dialogue that might make nuns cringe and your mother cut you off. But it’s what we’ve always been known for and at the end of the day, it worked out pretty well.

But we can’t stay this vivacious and full of uncensored energy on our own. We must consume! More content that is pushing the boundaries of marketing and the digital landscape as we know it out of its comfort zone is what we like. It encourages us to take risks of our own and gives us a better idea of what might and might not work.

We learn from it, digesting the wrongs and rights of somewhat provocative, and at times, controversial content. And we take that knowledge and implement it into strategies and brand initiatives of our own — completely original, just encouraged or motivated by something that made us think, laugh, cry, or smile at one point or another.

What We’re Feeding

For the past 10 years, we’ve been consistently consuming and digesting content that will help propel our performance marketing agency to the top of the most wanted list of all the marketing firms in the Austin area.

As mentioned, what this resulted in was our agency being recognized for multiple accolades in marketing ingenuity and even more important than that, the proliferation of our impassioned clients that we feel so privileged to work with.

If you’re interested in getting in line and sinking your teeth into a delicious and enriching piece of content soufflé, hit up the chefs and brand nutritionists at Rock Candy Media. We’ll be able to put you on a content diet that makes your taste buds high-five your mouth with every new initiative.

Let Your Curiosity Take Control