Some of us still remember when software came in boxes bought off store shelves. The applications lived on our computers, which was fine since smartphones and tablets were still in the distant future. Now that most of our tools are based in the cloud, our approach to branding and marketing them has to evolve. It’s time to get with the times.
Creating a new brand is like when you’re headed to college: nobody there knows about the time you threw up in your 10th grade health class, and you get to establish yourself as the person you want others to see you as. All that is to say you want to put a lot of thought into how your brand presents itself, because there are no do-overs if the first impression is lacking.
FlexRadio, a software-defined radio company, was looking to move some hardware. Rock Candy Media got on their wavelength, and brought a wave of new buyers to their website.
Edge computing is an inevitable part of our future, so companies are scrambling to tap in. That means key decision-makers are evaluating software platforms like ClearBlade to make this critical leap. While ClearBlade developed an incredible edge computing platform with applications in manufacturing, energy, transportation, and several other fronts, they were confronted with a few issues regarding their brand and website.
The only way to build the best SaaS/software websites, manage social and search platforms, make masterful videos, create digital marketing campaigns, and everything else we do (and still be great at it) is to assemble a team of rare talent with an inclination for collaboration.
Get with a team of designers, developers, and content strategists who are on top of the digital marketing tech and trends that actually help expand your user base.
Painting people in broad strokes worked in the age of newspaper and television advertising. In the age of creepily accurate targeting, we are precision-focused. Software startups tend to have specific users in mind, so we appeal to them specifically.
We do not take on clients in your field, and we do not reuse the same old campaigns and techniques for every client. The Rock Candy Media brain trust is exclusively yours to dominate the competition.