The future of medicine and caregiving is up for grabs, and it’ll take a future-proof brand to claim it. Medical marketing is just as tech-based as the latest devices, pharmaceuticals, and telehealth revolutions.
You’re beyond the other healthcare marketing consultants. You’re ready to lead the industry. Then you’re ready for Rock Candy Media.
MAKE THE LEAP
The only way to build healthcare marketing automation plans, come up with creative med tech marketing campaigns, produce mind-bending branding, and everything else we do, and still be great at it, is to assemble a team of rare talent with an inclination for collaboration.
Our designers, developers, and content strategists are on top of the digital medical technology marketing trends that actually help your business. We don't buy hype, we sell your product.
We understand the challenges of communicating as a medical professional or tech entrepreneur. At the core of it all is the branding. So we build a brand that will appeal to your target audience on a rational and emotional level. That's what will set you apart and put you in your own category.
We do not take on clients in your field, and we do not reuse the same old campaigns and techniques for every client. The RCM brain trust is exclusively yours. Together, we will rule your market.
What’s better than getting high-traffic press mentions? Getting it without spending a dime on advertising, and positioning yourself as an authority in your field and a titan of your industry. Our client, the Austin Urology Institute, led by Dr. Koushik Shaw, wanted to get their name out at a national level. But not in some corny, overpriced, 15-second commercial. They wanted to do it authentically, the same way they run their urology practice.
As growth strategists and content advertisers, it’s our job to make connections on a human level. So what do you do when you have a very human-oriented product that might not make sense to your typical human? You simplify it and break it down in a way that the customer understands.
Dr. Shaw and the Austin Urology Institute might have legendary status as one of the top urologists in Austin, with endorsements from local celebrities, a global reputation for excellence in robotics, and a strong presence on TV, radio, the press, and social. While these esteemed mediums were great exposure, the team wanted to target potential patients in a more unique and direct way.
Dr. Koushik Shaw of Austin Urology Institute is a pioneer in robotic surgery, but he’s also dedicated to making sure his patients lead healthy lives to keep urologic problems at bay. Peoples RX is a longstanding Austin health store that caters to the city’s crunchier population. By bringing the two together, our medical advertising agency introduced the high-tech doc to a whole new audience.
