The future of advertising doesn’t look much like advertising. It’s more about native content, organic engagement, and neverending testing. Growth hacking is a buzzword you hear thrown around a lot. To us, it’s business as usual. To you, it’s business as you always dreamed of.
The only way to build cost-saving landing pages, scheme up industry-savvy social campaigns, manage your reputation and master search platforms, and everything else we do (and still be great at it) is to assemble a team of crazy talented creatives and analysts with an inclination for collaboration.
CONTROL YOUR IDENTITY
The art of branding has been around since the dawn of consumerism, but it’s as relevant as ever. Now brands can beef on Twitter while battling for eyeballs on YouTube and socializing with customers on Facebook Messenger. The need for strong, relatable branding has never been more dire.
EXPERIMENT, WITHOUT BEING A GUINEA PIG
Any advertising agency or marketing firm that says they can guarantee results is absolutely full of it. Growth hackers are expert experimenters. We can make educated guesses about what will appeal to your audience. But you need to try out a few strategies at once, compare the analytics, and refine your efforts to increase returns.
WE’RE HACKERS, NOT HACKS
Anyone can claim to have all the answers. If a miracle-worker is what you’re looking for, check their references. As a long-running Austin, Texas marketing and growth hacking agency, we have a history that speaks to our success as a growth hacking company.
The thing about growth hacking techniques is that they can’t be used the same way for all scenarios. So here are some specific examples of excellence in growth hacking.
Contain’s homes were determined to stage a quiet rebellion in how homes are constructed. As prefabricated homes that not only take a shorter amount of time to build but are more efficient and affordable too, Contain was certainly bringing a new twist to the world of real estate and construction. But when we met them, their brand was a long way away from expressing just that.
FlexRadio is a technology leader in the field of shortwave radios. We know it, their fans know it, but newcomers to the world of shortwave have to compare numerous brands and models. But their fans weren’t leaving reviews that would net them new customers. Rock Candy Media changed all that with a customer review strategy.
Even B2B companies can (and should) be lifestyle brands, and we use our own as a prime example of that. Rock Candy Media is an ad agency for true ballers and enterprising badasses. To give our business acumen some street cred, we made up some super fly Facebook profile filters.
Edge computing is an inevitable part of our future, so companies are scrambling to tap in. That means key decision-makers are evaluating software platforms like ClearBlade to make this critical leap. While ClearBlade developed an incredible edge computing platform with applications in manufacturing, energy, transportation, and several other fronts, they were confronted with a few issues regarding their brand and website.