You’ll See the Doctor Now – Earned Media
Austin Urology Institute

Our clients work too hard to pay for their press. We get them press that positions them as an authority in their field for legitimacy, which in turn drives sales. For instance, our client, Dr. Koushik Shaw of Austin Urology Institute, a leading urology practice in Texas, wanted to make a national splash. We made it our mission to get him in one of his favorite publications – Men’s Health.

Mission Accomplished​

Working our public relations channels, we were able to get Dr. Shaw an interview in Prevention Magazine, with the expectation that his natural charisma would keep the momentum going. Sure enough, once the piece was published, other publications couldn’t stay away. Within a few weeks, the piece had been republished by Runner’s World and… Men’s Health.

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