Rock Candy Media named agency of record for clothing retailer

Austin-based advertising agency Rock Candy Media has been named agency of record for a fishing clothes retailer in Port Aransas.

The firm, founded in 2009, will build a social marketing campaign strategy for Sirena Water Wear to promote its tailored shorts geared specifically for fishing. Rock Candy Media, which employs about six workers, hired Julien Liberstat as its creative director in March.