The Capital Area Food Bank of Texas (CAFB) is focused on reducing hunger in their local area by 25 percent in the next four years and technology is playing a big part in that effort. iPheedANeed, a free app for iPhone, was created to build value for their supporters in the rapidly growing mobile technology space. “We created a simple, fun and engaging iPhone experience that will further our mission, show up-to-date information such as local fundraising events, and fully engage users in real-time,” said Lisa Goddard, CAFB Online Marketing Director. Another key initiative of CAFB is to raise awareness about how hunger affects people in the Texas area. The CAFB iPhone app comes packed with a clever game called “Catch the Can” that allows you to stock your virtual pantry with healthy, non-perishable food items, and win appliances for your virtual kitchen. “Catch the Can is a fun way to reinforce our request for the community to donate healthy, non-perishable food items and not just the things you want to get rid of in your pantry,” Goddard said. The game serves as a way to remind people that they can make a difference in the fight to end hunger.
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