One On One With The CEO Of Rock Candy Media
Annie Liao Jones is the founder and CEO of Rock Candy Media, an advertising & marketing agency that is based in Austin, Texas – it has become one of the fastest-growing businesses in Central Texas. Under Annie’s leadership, the full-service content strategy, design, messaging, branding firm, and growth agency went from the ground up to grossing over seven figures a year.
StarCentral Magazine recently caught up with Annie to discuss her journey to entrepreneurship and here’s what went down:
Could you please tell our readers a brief background about yourself and how you started your business? How did you choose the name Rock Candy Media?
I was born in Dallas, Texas but my parents were born in Taiwan and that makes me a dual-citizen of the world. I also lived in Taiwan while my parents finished college in the US from the ages of 1-3. That lead to the company name. I knew I was going to do things my own way from a young age, where I just didn’t think about other options. So instead of dreaming up jobs, because I didn’t dream about the white picket fence either, I dreamed of types of companies. Taiwanese desserts are entirely different because there is only a hint of sweet, and it’s because all the desserts are made from pure sugar which I called ‘rock candy’ as a kid. So it was going to be Rock Candy something. I’m glad it wasn’t Rock Candy Mountain, which apparently is a thing for a lot of people. I have issues with things that just should not be loud, especially if you think we sent someone to the moon: I have an aversion to leaf blowers and motorcycles, but I guess the latter says more about the person and the former is existential – don’t the leaves just come back?
Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?
By stalking people at Highland Mall in Dallas to see what they bought. I learned a lot about life doing that, and you think I’m joking. And I started working at the mall when I was 16 at a fashion-forward teen girl wear boutique named Judy’s, which is now called Rampage. I imagined I would be much more successful than I am actually. All I want is to wear PJ’s on MY PJ and I’ll call it a day. Oh, and real silk or cashmere ones.
What are you currently doing to maintain/grow your advertising & marketing agency?
I am pickier about who I vet because I can have the best of both worlds: I learn from clients smarter than me in their respective areas, have the time to streamline operations as my focus is solely on my reputation and the work we put out — I’m past the high number of employees and lack of control, it just isn’t me. Acute anxiety does not look good on me. And if I continue hiring smarter people, I’ll evolve as a human and get to that PJ lifestyle faster than you know it.
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