ANNIE LIAO JONES, PRINCIPAL & CEO OF ROCK CANDY MEDIA
My father told me two things about owning a business when I was really young. He said: “Everyone is going to break your heart, and you’re generous. Don’t let anyone change that about you.” He also said: “Owning a business is the loneliest endeavor in the world.” He was right, and his advice made me feel less alone, and more blessed by the fact that my clients are business owners themselves, so it’s less lonely.
If there was anything I wish I knew starting out, it would be to not hire any middlemen–it’s just not worth it if it creates distance between you and your core team.
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