Our content strategists are campaigners and informed creatives. You take a client and a goal and figure out how to get from here to there. If that sounds like we just described you, please complete this form and we'll be in touch.
A hypothetical app called Fridgr is launching soon and they chose Rock Candy Media to hypothetically launch it. The software allows users to keep track of what food is in their refrigerator, alerting them to when it is spoiling soon and suggesting recipes one could make using the ingredients in the fridge.
We need to build a base of users for the free app, and simultaneously appeal to food and grocery companies that Fridgr would eventually sell ads and data to. What are two obvious and two unexpected ways we could accomplish those goals and promote this app?
Now we need to write one Facebook ad aimed at tech-savvy 22-30 year-olds who like Top Chef. We need a caption that's under 120 characters, description of the imagery, and a call to action to download the app.
Write a catchy tagline (you can do a few if you want) for Fridgr that'll give potential users a sense of what it is and how it can make life easier.
Please write one a blog entry for the Fridgr site. The blog is about ways to store fresh herbs to make them last longer in the fridge. It needs a catchy headline and to incorporate the keywords "keep herbs fresh" and "how long does _____ last" where the blank is any fresh herb.
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