May 28, 2013    Uncategorized

We All Need to Stop

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Guilty as charged. Now I’m one of them. Them? Those people that go out with their friends and have their cell phones out so they don’t miss a moment….online? Meanwhile, you’re missing a moment with your friends right in front of you!!!

How does this tie in with work? Well I’ve always described my creative process and needing space. By space, I mean I give my brain time to absorb, and it ponders on it’s own without me forcing it to. I ALWAYS get the aha moment. But you know what? It’s taking longer now. There’s too much information to absorb. Let me put it this way: we don’t NEED all that information when it comes to advertising. We need the gist of it. Then creativity will truly come to you.

In the meantime, I want to have REAL conversations and REAL moments that don’t necessarily involve ‘checking in.’

guilty as charged,
Annie Liao Jones

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