Get on the fast track        


Nov 20, 2013    Uncategorized

Overly Attached Brandfriend


Brand.  We need to talk.

Look, we both thought it was great when I ordered something from your site.  I got stuff, I loved it, you got my money and you loved that.  I knew what was  going on when I entered my email address.  You wanted me to buy again, and I was okay with that.  I saw the cute way you slipped that little ‘Uncheck if you DON’T want to hear from me’ box in there.  I liked you, so I went ahead and left it checked.  I wanted to know more.

I got my stuff in the mail, toyed with the idea of giving you the feedback you wanted.  It wasn’t a bad start.

But then you got…let’s be real, you got a little weird.

I was happy that you shared your sale with me.  Well.  I was happy at first.  But you reminded me again the next day.  And then the next.  And the day after that.  You sent me a message every day.  And when you extended the sale, I had to know about that too.  EVERY. DAY.

I love that you’re so open, Brand, but we JUST started getting to know each other.  This was my first purchase from you.  I don’t even have an account with your site!  Look, you…you’re just coming on a little strong.  And I’m not ready for that kind of commitment.  It’s not that I don’t enjoy your products, it’s just that I feel the move is a bit premature.  It’s a LOT premature, actually.  I follow brands that TWEET less than you’ve emailed me.

There’s no easy way to say this…I have to unsubscribe.

I mean, we’ll still SEE each other.  I might purchase something every once in a while.  But frankly, I think you need to work on yourself a bit more before you’re Lovemark material.  Starting with how smothering you can get.  Customers like a little bit of space, ya know?

Look, I’ll see you around Brand- I know how to get in contact. For now though, let’s just keep it loose.

Let Your Curiosity Take Control