If Your Marketing Firm Isn’t Performance-Based… What Are They?

Sorry, but you can’t just Google “integrated marketing Austin,” “best marketing firms Austin,” or anything of the like anymore and trust the results. Why?

Because at the lowest tier of professional marketing and branding is knowing how Google Adwords works. A few tiers up and you’ll find some specialties in local SEO services. A little higher and you’ll see some buzzwords like “growth hacker marketing” or even a “multi-channel digital marketing agency in Austin.”

But at the top tier is a whole new world. It’s a non-linear, experimental, and daring world of true brand strategists. And these MVPs of real brand strategy and marketing firms in Austin know their work like the back of their hand because it’s a personality type– people who live through the lens of branding, strategy, and growth, even when off the clock.

Annie, Rock Candy Media Austin’s CEO & Founder, has hired a team of only those MVPs. Having just celebrated the 10-year anniversary and after a handful of top CEO wins and joining the Forbes Council, she’s shown clients time and again that it’s not just about the services you offer — it’s about the way your people execute.

In hindsight, this seems like a DUH moment. How can any marketing agency perform well if they are not performance-based? What else is there?

And yet, client after client comes to us from other agencies, telling us everything that was supposed to happen, but with no deliverables or actionable data to show for it. In fact, if we had a penny for every dollar and resource wasted on non-executing firms whose clients end up with us, we could probably operate for free. (Annie only likes the most passionate and rare CEOs anyways.)

So instead of focusing on the search — on the keywords that might get you to a trustworthy and truly performance-based marketing firm in Austin, try focusing on the people.

Because if you do that — if you find Annie on LinkedIn, if you check out ABJ’s Top CEOs, or if you look at raw case studies, you’ll see we’re more than the top advertising agency in Austin AND in Texas. You’ll see that, compared to other Austin integrated marketing firms, we’re based on people, on omnichannel marketing and growth, and on making sure every decision has a cohesive strategy to get you to the top of your industry.

Just some more links, so you don’t have to take it from us:

ANNIE, PUBLISHED IN WASHINGTON POST, FAST COMPANY, AND FORBES COUNCIL MEMBER

AUSTIN BUSINESS JOURNAL’S CEO PROFILE 

RCM NAMED TOP ADVERTISING AGENCY IN THE WORLD 2019

RCM NAMED TOP ADVERTISING AGENCY IN TX BY DESIGN RUSH

RCM NAMED TOP ADVERTISING AGENCY IN AUSTIN BY CLUTCH.CO

ANNIE, AUSTIN BUSINESS JOURNAL CEO OF THE YEAR NOMINEE

If we sound like the people your people should work with, chat with Annie herself. That’s all you’ll need to experience before you pull the trigger and get your brand to where you’ve always wanted it to be.