A marketing team vs. a marketing person
There comes a time in the life of any company when the marketing duties need to be handed off from the founders, CEOs, or operations professionals. Digital marketing techniques are – like our universe – complex, ever-expanding, and contemplating them too long will fill you with existential dread. It should be someone else’s job to stay on top of these things.
So at this point, is it better to add one or more marketing professionals to your own team, or outsource to an agency. Here are some simple questions to help you find your answer…
- Do you need both messaging and design as well as someone to run ads on various digital and traditional ad networks?
- Are you going to be making changes to your core brand that will require a new logo, slogan, and refreshed digital and physical marketing material?
- Will you need web design and development?
- Do you have a sales staff but are looking for help giving them the tools and materials that make them more effective?
If you answered yes to any of these questions, you are probably better off with an agency that contains a team with a multitude of talents rarely found in a single individual.
Cultivating a crew of talented writers, designers, coders, and strategists is tricky. These individuals tend to be in high demand, short supply, and are therefore difficult to find or afford. That is core value proposition of an advertising agency: you are getting access to a pool of talent with experience working together.
None of this is to say that having a marketing officer isn’t important for a larger company. They fill an essential role in coordinating between the rest of your company and the agency that does a lot of the creative and execution legwork.
If you can budget for both the marketing person and the agency, that’s great. If you have to choose between the two, you need to consider all the responsibilities and requirements of your marketing needs and determine whether a single human can possess all those skills. Most often the answer to that is no, which is why Rock Candy Media often becomes the client’s outsourced marketing department that functions as an in-house team.