So you’ve got your logo, your fabulous business card and now you’re ready to get a website up. Easy, right?
Not so fast! Sure, it’s easy to just slap up any website…but again, think about what you’re trying to achieve. You’re trying to build your brand. You want people to trust your company. So, just like the logo and the business card, you need to take some time to think about what your website should look like.
Make it original. Your website should be a reflection of your company, so go the custom route. Don’t just use any template – you’ll look like everyone else and your website will not stand out.
Make it easy to navigate. Think about what pages you need, and keep in mind, people don’t like having to do a lot of clicking. They also expect menus to be either in the top third of the screen, or on the left. Don’t make your website visitor have to think about where they need to go – you’ll lose them before you even have a chance.
Invest in SEO. Gone are the days when you could put a website up and people could find it right away. You need to make sure your website is fully optimized so search engines can find you quickly. You also need to do some work to drive traffic to your site – that means be sure your URL appears on ALL your promotional literature. Any organization you belong to and any free listing you can get, such as with Merchant Circle, take advantage of having a link lead to your site.
Contact Rock Candy Media. We do it right. Your website will look fresh and unique, and also attract web traffic. Call us, and let us be your website experts!