They say that there are two great days in a person’s life; the day we are born and the day we discover why. I was born to develop applications that help people with their life, to assist people that make their living via the internet, to improve the overall quality of a person’s day. And at this Austin ad agency, I get to do just that, to the highest of qualities.
It could be asked, why work here? Well, while I could attribute it to the dynamic capabilities of a diverse creative team and endless perks, I’d have to point towards the unpredictable and insanity of the boss who heads this media marketing agency, Annie Jones. There hasn’t been a day yet where I even had the slightest idea of what she might do. And while this unpredictability might be looked down upon by some people, it sure makes for a fun workspace (and those people are boring anyway).
Like many others who have interviewed before me, I too found myself in the waiting room of an Austin advertising agency whose mere name had my interest. I met with Kelsie and Bruce, for what is to date my favorite interview of all time.
Having traversed a bullshit job market for quite an unfriendly amount of time it was fantastic to finally sit down with real non-mechanical people. It didn’t take me long to realize that at this digital agency in Austin, it’s about effort. No cconsolation prizes. No participation trophies. And not only that, you’ve got to have some spice about your character.
Just look at Annie – she’s the cayenne pepper of spices.
And truth be told, I fucking love it.
I get to work alongside people who know their name is on work they can be proud of and carry themselves the same way they create finished products – with attitude. That same statement applies to all the work we do here, its maximum effort, high-quality work with a group of people who want their clients, and themselves to be blown away by the end product. It’s a mentality that a lot of advertising and media companies in Austin lose sight of in their quest to do what their competitors are doing, instead of taking a risk on something new.
I’ve worked at several different companies that look like the rest of the advertising firms in Austin, Tx. The difference this time was that at this Austin ad agency the environment in which we worked matched the quality of work that was put out. Totally off the wall never been done before content that matched the attitude, energy, and humor of the advertising agency that produced it. And I’m starting to think you can attribute it to Annie’s vibrancy. She attracts employees who want to radiate the same level of crazy that she does, and although it might be out of reach, it is one hell of a motivator.
The Sum of Its Parts
The bottom line is that every member that makes up this Austin creative agency contributes to its unique perspective.
Kelsie puts in work. Real work. Her output consists of products that clients are dreamy-eyed over. Not only does she play a big part in management, but she also plays a large part in the design of every product we get hired to create. Her designs are resonating and her leadership is spot-fucking-on.
And Annie, well, I still don’t know how to describe her. I don’t think anyone can. She’s a pandora’s box full of marketing ideas and next level biz development strategy. It’s no wonder she’s heading one of the top advertising agencies in Austin, Tx.
More importantly, above all else, she is not afraid to take a risk. The value of that in a boss is lost, but if your boss avoids staying ruts, it should inspire you to do the same.
So take Annie’s lead, and go nuts. You might just be crazy enough to start your own digital marketing agency one day.