Social Media Strategist

Help us up our campaign game with your social savvy.

Responsibilities

• Develop target audiences to show A/B test results in a weekly conversions document
• Brainstorm activities, opportunities, and content to inspire or grow community (long term and campaign based)
• Stay ahead of all the different ways you can promote our client's products or services, and get creative! For example, collect leads on Facebook before there is a landing page capture. We want EXECUTION, not just great ideas
• Design and execute the weekly and quarterly content calendars and strategy plans
• Create and report KPI’s to our SEM team, and build reports that showcase reason, trends, and opportunity
• Manage and respond to customers through forum and website tools
• Learn and explore new tool sets that improve workflow and client objectives
• Work closely, efficiently, and effectively with the client and internal teams (communication is daily)
• Develop practices and improvements, or build upon and help improve current methods of operation
• Go after influencers with legitimate followers to help increase social awareness and visibility, valuing quality over quantity
• Handle occasional community crisis or troubleshoot escalations

 
Qualifications
A successful candidate needs to have confidence and strength in the following abilities:

• Be a proactive, self-starter and independent contributor with follow-through on all initiatives
• Have strong problem-solving, creative writing, and editorial skills
• Showcase strong communication skills (and feel comfortable with communicating the good and the bad)
• Enjoy engaging and developing a broad range of people, communities, clients, and trends
• Be able to execute on community initiatives, measure results, and modify programs based on feedback
• Retain and demonstrate excellent organization and time-management skills and schedule to hit deliverable deadlines
• Must have previous experience managing communities on behalf of professional entities/companies (either as a community manager or working within social media marketing departments)
• Have active and professional experience with forums, Facebook, Twitter, LinkedIn, YouTube, and Instagram (other platforms like SnapChat, Twitch, Tiktok, etc a bonus)

 




Hypothetical
Here’s an example of a Facebook ad audience we built for our own ads.




A hypothetical app called Fridgr is launching soon and they chose us (including you!) to hypothetically launch it. The software allows users to keep track of what food is in their refrigerator, alerting them to when it is spoiling soon, suggesting recipes one could make using the ingredients in the fridge, and updating the user’s shopping list accordingly.


We need to build a base of users for the free app, and simultaneously appeal to food and grocery companies that Fridgr would eventually sell ads and data to.





Attach Resume (*PDFs Only):

Cover Letter (*PDFs Only):

Briefly describe your most relevant experience. What should we take away from your resume?



Avalibility
Part-Time (Remote)Full-Time (in our Austin office)