A hypothetical app called Fridgr is launching soon and they chose Rock Candy Media to hypothetically launch it. The software allows users to keep track of what food is in their refrigerator, alerting them to when food is spoiling soon and suggesting recipes one could make using the ingredients in the fridge.
We need to build a base of users for the free app, and simultaneously appeal to food and grocery companies that Fridgr would eventually sell ads and data to. How could we use PPC to accomplish those goals?
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