About RCM

At Rock Candy Media, we call ourselves the anti-template, but what does that mean? Does it mean being different for the sake of being different? Being "avant-garde" because everyone expects an advertising agency to be unconventional?

Truthfully.

The anti-template isn’t about us.
it’s about you.

Your business, your product, your raw passion is the anti-template. This thing that you’ve dragged into existence from nothing, with nothing but your own work and sweat and sacrifice - that’s something unique, something no one else could have done. You are the anti-template, and you deserve to be recognized.

We help you get that recognition.

Our researched, targeted, analyzed, comprehensive and utterly uncompromising campaigns show the world the anti-template that you see every single day, because we see it too.

RCM Peeps

Rock Candy Media's core team of creatives and strategic thinkers are directly involved in the creation and execution of campaigns that get our clients noticed and make them money. From the CEO on down, every RCM team member treats your business like it's our business. You'll get to know each of us soon, so why not start now?

Annie Liao Jones
Founder & CEO

Annie Liao Jones is the principal and founder of Rock Candy Media. With a 19-year background in business development, public relations, and corporate communications, Annie has positioned RCM for growth every year. Obsessed with business, consumer behavior, and marketing trends, she’s the ultimate nerd, geeking out with market research, case studies, and articles on the latest digital marketing breakthroughs. She likes to lead by example. She bet the farm on Rock Candy Life, a line of eco-friendly shower curtains, and won thanks to her intense passion for guerilla marketing through social mediums. Targeting influencers took Rock Candy Life to every store in every state. If at any point you’re thinking, “I wonder what Annie’s up to right now,” the answer is she’s probably thinking of ways to grow the business. You will not find another principal that cares more about their clients than Annie.

"People don’t remember if you’re one day late—they remember when something isn’t right. So do it right."

Sam Kimelman
Managing Partner, Creative Director

After getting his BA in Literature, Sam left his East Coast home in order to find fame, fortune, glory, and good tequila in the untamed frontier of Austin, Texas. He escaped the recession but arrived at a dustbowl, where he started working as a copywriter and content strategist, until he found Rock Candy Media. In his years at RCM, Sam has proven to be one of the best strategic minds in advertising. As Managing Partner & Creative Director, Sam dreams up the big picture strategies that unlock new revenue streams for our clients, while personally ensuring that we never abandon our focus on creative, unexpected work.

"We don’t show any favoritism when it comes to clients. Local startups get just as much attention and strategy as national corporations."

Kyle Gregory
Creative Director - RCM West, Partner

The old-school halls of journalism couldn’t sate Kyle’s thirst to produce content, so he turned to the dark side and started advertising. Kyle’s creative mind is the driver for RCM’s day-to-day operations. He works directly with our clients to ensure that what we’re producing establishes them for long-term success. Kyle also manages our California office at RCM WEST.

"When you work with RCM, you work with the entire team. From owner on down to copywriters and designers, you get to know all of us and we get to know your product."

Scott Mise
Lead Web Developer, Partner

Scott is a studied designer turned self-taught front-end web developer. With an appetite to consume the lastest web techniques and developing trends he utilizes the web as his playground. Involved in our design process from step one, Scott is always focused on creating top-tier web experiences. At RCM, design and development are never separate. Scott works closely with our content and design teams to ensure that every site we create has a UX that drives conversions.

"At RCM, we focus on paying for ourselves to keep clients for the long haul. We don’t take every project that comes our way, we save our energy for companies we know we can grow."

Jake Beam
Content Strategist

Jake had big dreams of writing for a living but fell victim to the cold realities of this world. He now finds solace in serving up flame content strategy in his favorite city in Texas. In his spare time, he enjoys road biking and eating lunch alone.

Bond, Brad Bond
Senior UX/UI Designer

Brad is a UX designer with more than a decade of experience. He honed his style making badass tour posters and t-shirts for bands and indulges in that same rebel spirit when doing branding for RCM clients. Brad’s designs capture the personality and value of every RCM client.

Donald Fritz
Senior Digital Ad Strategist

A former political strategist, Donald analyzes our clients’ media spends to ensure that we’re generating the maximum value from their budgets. Using daily analytics, Donald is constantly optimizing where we place our clients’ dollars.

Jessica Stockton
Digital Ad Strategist

Starting her career at RCM, Jessica is a recent graduate of Texas ready to use her new knowledge of Advertising. She concentrates on getting your ads to in front of the right people for the right price.

Debbie Berins
Strategic Partnerships & Media Relations Manager

After earning her undergraduate degree at The University of Texas at Austin, Debbie’s education and career led her back home to New Orleans, and New York and Houston, before she got the hell back to Texas! She loves helping organizations tell their stories and getting in front of new audiences, which makes her a great fit managing RCM’s public relations and strategic partnership efforts for all our clients. Debbie’s experience and knowledge spans nonprofits to leading companies across various industries.

Tamara Esquivel
Office Manager

Tamara keeps the RCM offices afloat. Her hard work and attentiveness to us allow us to work hard and be attentive to our clients.

Our Methodology

We take you through our process using examples from a range of projects.

Every problem deserves its own creative solution. Use this as a guide to understanding how RCM operates, but not how we will approach your specific needs.

Responsive Web

Site Maps

SEO

Messaging

Homepage Design

Inside Page Design

Campaigns

Campaign Creative

Outreach

Keywords & Hashtags

Referrals

After Launch

Heatmaps

Analytics

A/B Testing

Responsive Web
Site Maps

Even for longer, scrolling pages, a site map takes us through the user’s experience - from when they first land on the website to when they complete the desired actions (i.e. use the contact form, checkout the items in their cart, etc.).

Responsive Web
SEO

What’s a beautifully functional website if no one can find it? Our keyword analysis ensures each website is set for long-term SEO success and growth.

Responsive Web
Messaging

Earning the trust of the desired audience means speaking their language. The right messaging keeps customers loyal and attracts new ones.

Responsive Web
Homepage Design

We show two proofs of the same website to show how it will look on desktop and mobile. It’s the same page experienced on different scales.

Responsive Web
Inside Page Design

Inside pages are designed after a homepage is approved, as they must follow the aesthetic established in the homepage.

Campaigns
Campaign Creative

Once an audience and platform are identified, the creative team goes to work pinpointing the message.

Campaigns
Outreach

Outreach could be aimed at potential customers, influential industry leaders, or reporters working a specific beat. Who we reach out to is dictated by the goals.

Campaigns
Keywords & Hashtags

Before starting on a digital campaign, we research the most common keywords and hashtags to ensure each facet of the project works towards increasing reach and optimizing appearance in search.

Campaigns
Referrals

Engaging the audience you already have is often the best way to find your next customer.

After Launch
Heatmaps

Heatmaps tell us where users are clicking and what they wish they could click, giving us insight into their interests so we can tailor the content appropriately.

After Launch
Analytics

Employing a number of social and website analytics tools, we can measure the effectiveness of campaigns and pivot when necessary.

After Launch
A/B Testing

Trying out multiple subject lines or calls to action, we increase clicks and conversions.

A MEETING WORTH REPEATING

IF YOU NEED A DIGITAL MARKETING AGENCY, A UX-BASED DESIGN FIRM, AN ADVERTISING AGENCY, A BRAND IDENTITY, A MARKETING CONSULTANT, OR ANYTHING ELSE TO GENERATE REVENUE IN NEW WAYS, THEN YOU ARE AT THE RIGHT PLACE. IF YOU'RE NOT SURE WHAT YOU NEED, BUT YOU KNOW YOUR SALES CYCLE IS TOO LONG, THAT’S GOOD ENOUGH REASON TOO.

LEARN WHAT STRATEGY MEANS TO US, AND GET A FRESH TAKE.

What is your monthly marketing budget?Desired start date

AUSTIN
5900 Balcones Dr. #205
Austin, TX 78731

LOS ANGELES
8447 Wilshire Blvd, #401
Beverly Hills, CA 90211

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