This builder’s prefab homes weren’t your typical cookie cutter experience. Rock Candy Media created a visual identity and cohesive messaging that set the brand several stories above the competition.
Prefabricated units like these represent nothing short of a quiet rebellion against the impractical standards that dominate residential and commercial construction. So the logo design needed to be understated yet sleek, evocative of the form of the product without being too suggestive of any one of their designs.
The tagline, “revolutionary in any form,” implies that all of their designs contain and underlying methodology that upends expectations. A revolution is a turning over of the old and the ascendency of something new, and the rest of the messaging flowed from that idea. By purchasing the faster to build, more efficient, and therefore affordable units, you are on the cusp of modern living.