Oldcastle Materials owns construction companies and materials suppliers around the country, each with their own unique name, services, and customer base. With five such sub-brands in Texas alone, they needed a way to give them a shared digital identity without confusing prior customers who might know each sub-company’s name and not known they were part of Oldcastle.
Oldcastlematerialstx.com became the new home for five autonomous brands operating in the Oldcastle family: Wheeler, Texas Concrete, Texas Materials, Gulf Coast, and TexasBit. The assertive messaging and imagery appeals to both potential customers and new hires, while sticking within Oldcastle Materials’ strict brand guidelines. For such a sprawling company with a wide range of needs, they were glad to finally have a home with a user experience that hides the complicated interplay between the companies.