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It Doesn’t Have to be Complicated

Video is Messaging

TradeLive lets IT pros buy and sell equipment on a new kind of peer to peer marketplace. It offers a new take on a common kind of exchange, so RCM had to make its functionality super clear to the user. The solution: create a background video that did just that.

The entire scene was shot in-house at RCM headquarters for faster turnaround on a tighter budget. The final cut shows
hands exchanging a range of common IT products against a white background. So while the movement is illustrative, the final video is minimal and not too distracting.