sweeten the pot

First Step:

Figuring out what works for your company. Consumer-oriented businesses spend most of their marketing dollars on paid media advertising. However, a service-oriented company benefits more from an aggressive mix such as direct mail, online marketing and PR since they are more likely to serve national clientele, but are too small to effectively advertise on a national scale. It’s not how much you spend, it’s how you spend what you do have most effectively.

Media Planning and Negotiating:

After planning, it’s more important than ever to get the most bang for your buck. When media buying, rely on our experience to get you the best rates, from billboards to magazine ads to commercial printing. We send enough work to vendors to get “volume pricing.” Give us a budget and we’ll make it happen. We’ve been known to get everything on your ‘wish’ list without you having to lift a finger!

Press Releases:

We give press a good name. Let us handle writing, editing and distributing your press releases to run in newspapers, magazines and highly-trafficked websites. Click here for some samples!

Full Service Communications:

Relationships with vendors matter, and the more experience you have working with proven winners in their specific field, the more time Rock Candy Media can save you. With over 10 years working with the best in the business—from knowing the best person to work within your budget to working with the person who can complete the project within your timeframe—let us do the production coordination for you. Our customer service skills are number one—expect daily status updates, very responsive service (a MUST), and the peace of mind to know that someone has your back. It is our goal to EARN your trust, as long-term partnerships in the media world are most effective in the long-term. One ad is not going to do it. When paired with Internet Marketing and Public Relations, your company will create a winning formula.

Print Consultation & Vendor Sourcing

With a background of 10 years in commercial printing, Rock Candy Media knows how to save you money and time. When you give us specs, we already know which proven vendors can provide the best price and quality. Then we take it from there: proofing, press checks, delivery, mailing — you name it.

It's not just printing either. We've done enough negotiating to know where to source: promotional products, cd duplication print/duplication, mail houses, stickers, banners and much more.

Public Relations:

Let Rock Candy Media write your press releases for maximum coverage in the media. Believe it or not, it’s still about the story no matter who you know. Journalists still want to run a story with a unique angle. First, we will take your industry, identify the main media players (from web sites to print media), develop contacts with editors to get your news published, and submit to national (or local) media.

Advertising:

From concept to production to final execution, we will create ad campaigns to target your specific audience. At Rock Candy Media, we believe the “artistic” aspect should be a means to an end, and NOT the message itself. We don’t do your ads for creative awards, we do them to create an emotional bond with your audience that will increase your credibility with customers.

Web Marketing:

Get the most out of your website investment. Rely on our expertise for websites, monthly/bimonthly e-mail campaigns, and learn how we can increase your search engine optimization. We have now developed your style, and now we maintain it through well-timed eblasts and website updates.