Our Clienteles’ custom curated playlist bring in the eyes and ears via Spotify.
Cross campaign custom playlists served a purpose in that we’d brand a collection of music tailored to the target audience’s tastes for fans to jam out to. But it’s not just about giving the people what they want to hear. every time a Spotify playlist is clicked and played, the listener’s friends list is notified of their activity, and thus notified of the brands we represent.
We’re so behind this strategy that we actually use it ourselves, with the success you’ll come to expect from Rock Candy Media.