Turning the Traditional Trade Show on its Head

Interactive Digital Experience

Utegration was dropping serious coin as a premier sponsor of the SAP for Utilities conference. They needed a way to show off their extensive capabilities without overwhelming the prospects.

Utegration Case Study

We decided on a touch-optimized web experience that works as well on a desktop as a 60” touchscreen monitor. Utegration serves various departments within a utility, so we broke down their products and services based on the need. To do that, RCM created a series of interconnected isometric illustrations.

The users were able to tap into their area of expertise, learn about Utegration’s products, and then set up a one-on-one appointment with a rep right then and there. Thanks to that ability to capture user data, Utegration was able to soundly beat their goal for new leads during the three-day event.

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