RCM’s UXperts never stop thinking about how to get website visitors the information they need as quickly and simply as possible even after the site launches. Heat maps are an invaluable tool that allows RCM to always be optimizing.
Strategy dictates where the user should click, while design ensures that they do. However, user behavior is not always predictable. Each visitor brings their own interpretations of how a website should function: what’s clickable, scrollable, movable, etc. They each have their own reasons for visiting the site. RCM uses heat maps to analyze the behavior of site visitors, then makes adjustments accordingly. If a call to action is being neglected, it gets corrected, and users are never again misdirected. If you’re looking to update your web presence, RCM can analyze the heat map of your current site to chart an entirely new course.