The Pre-Launch – Liking What Doesn’t Exist
HERdacity

Summary

Starting a new company is hard. How do you build trust without a track record? How do you get an unfamiliar idea to spread? Our answer: by appealing to people’s desires and emotions and getting them to follow you on social media, thereby establishing credibility before you’ve even launched. For example…

HERdacity Prelaunch Case Stuty

Campaign

HERrdacity is building an online community for women, and knew they needed some pre-launch buzz to ensure the go-live isn’t a buzzkill. We created Facebook ads that captured their demographic’s attention, and got them to like their page for just $0.25 per like. From there, the organic likes came rolling in. By the morning of its launch, HERdacity had 5,200+ Facebook followers to convert to users on day one.

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