One of the perks of being a full service ad agency is the opportunity to work with area businesses from across different industries. It turns out that can also be a big advantage for Rock Candy Media’s clients, leading to cross promotional opportunities among clients with similar targets and goals.
Whenever RCM spots an opportunity for clients to mutually benefit, we act on it immediately. One recent example: event finding and promotion app Vuevent was looking for partners for payment processing. RCM had recently worked with PaidUp, a payment platform and service that was geared towards sports leagues but with far reaching possibilities. Vuevent could gain access to a platform while PaidUp could enter a new market.
RCM’s strategic partnerships extend beyond previously established connections. RCM also arranged an agreement between Kimber Modern hotel and Vuevent to give away a one night stay. Kimber was featured in thousands of dollars worth of advertising, and Vuevent was able to get more sign ups by offering the chance to win the getaway.