Social Movement


It all started as a way to bring in customers for Saint Patrick’s Day. The RCM crew asked itself, what separates Opal Divine’s from the typical sloppy disgrace-fest? Craft beer, world-class whiskey, and more respect of actual Irish culture, and the drinking that goes with it. So RCM came up with the tagline Drink Respectably, a play on the obligatory “drink responsibly” warnings, and a new mantra for the craft bar & grill. The campaign has since been extended to become a yearlong social and print slogan, increasing drink orders at the popular dining destination.