One of the main purposes of savvy marketing is to differentiate your brand from the competition. No matter how different your company is from other players in the industry, a competitive analysis can make all the difference in planning a rebranding or ad campaign.
First RCM finds the competitors by going through the same steps a potential customer might. We see who turns up in search and who is getting a lot of buzz. Then they break down their entire strategy. What’s good about their messaging? What’s bad about their site design? This ensures you’re not missing any basics while learning from their mistakes. In the end, you get a PDF with detailed analyses and concrete conclusions to act on.